LOHAS is an acronym for Lifestyles of Health and Sustainability. People who live by LOHAS principles center their decisions around socially responsible and sustainable living. It is estimated that this market segment consists of 41 million consumers in the U.S. alone, representing a $209 billion marketplace for goods and services[1].
These products and services include the following:
Personal Health Natural, organic products Nutritional products Integrative Health Care Dietary supplements Mind Body Spirit products
Natural Lifestyles Indoor & outdoor furnishings Organic cleaning supplies Compact flourescent lights Social Change Philanthropy Apparel
Green Building Home certification Energy Star Appliances Sustainable Flooring Renewable Energy Systems Wood Alternatives
Alternative Transportation Hybrid Vehicles Biodiesel Fuel Car Sharing Programs
Eco Tourism Eco-tourism Travel Eco-adventure Travel
Alternative Energy Renewable Energy Credits Green Pricing